Franchisee Marketing

Franchisee Marketing

Franchisee Marketing

Whenever you think of buying a franchise, the first thing that comes to your mind is you won’t have to spend on marketing. But this is not the case as your franchisor will definitely target the major marketing such as TV advertisements, etc. but the local marketing to attract the local customers will be done by you: For local franchisee marketing you can consider the following options:

• Social Media Marketing

Even though the franchisor must be having the social media accounts but it would be wise on your part if you will open the social media accounts for your local business. Social media has witnessed a great surge in recent times with the advent in technology in recent times. A franchisee must target the right locations for there franchise business and display advertisement using social media. If you can target the right audience, it can go a long way making your franchise brand a household name.

• Local Events

Participate in local events such as festivals by setting up a booth there and try to interact with the audience there and telling them about your goods and services. Engaging the local market with your franchise can be extremely profitable for your franchise business. Franchise marketing at the market places near you will help to connect with customers in your area and build trust with your franchise brand.

• Press Events

Try to organize the local press events to make a local brand awareness and try donating for charities. Media are the eyes and ears of your franchise brand. What the media present about your brand can be the last word in most cases. Holding press conferences and events engaging media interaction can make or break the reputation of your franchise. Making the local audience aware of your brand and recognize your brand can go a long way in franchise marketing.

• Email Marketing

E-mail marketing has been one of the traditional methods of digital marketing and the most effective ones as well. Sending newsletters regarding latest discounts, business propositions, advertising contacts can help you connect with your customers. The mails sent should not be too long and must indulge the customer in some way. Try sending useful information, discounts or newsletters to your customers on a monthly basis.