Pizza Hut To Start Open Kitchens In India

Pizza Hut To Start Open Kitchens In India

Pizza Hut, the American restaurant chain is adding the concept of  `open kitchen` to all its existing and new restaurant chains. The order of the day is to "bring transparency in the food preparation process". With a target to revamp close to 350 outlets across the country. “We are opening our kitchens. Our restaurants start the day with fresh dough and fresh veggies; it is almost like home-styled cooking. So far, we have not communicated that. We want to convey our brand story and more so now, because people are beginning to worry about the food and question the quality. We want to ride with the health wave,” said Unnat Varma, managing director at Pizza Hut (India Subcontinent). The company currently runs a franchise model in the country and plans to double the outlets in the country with close to 750 outlets in the country. The Yum! Brands Inc.-owned chain has two franchises in India, the Ravi Jaipuria-owned Devyani International and Sapphire Foods India. “There is a novelty factor associated with open kitchens. It is about creating an interesting experience for the consumers. Other QSR chains do have semi-open kitchens at some of the stores because consumers now want to know what goes in their food. This is a good time to experiment because pizza (being a collective meal) is gaining acceptance over burgers,” said Rajat Wahi, partner (management consulting) at consulting firm Deloitte India. This further strengthens the idea of pizza brands finally able to create a monopoly over burgers as a more universal fast food option. Pizza Hut To Start Open Kitchens In India is a step forward in that direction.