Email Marketing

Email Marketing in India is one of the single best tools to reach to the audience. And to make it even more effective, a highly efficient email marketing strategy needs to be devised. The strategy is designed to allow you to showcase your product and administrations with the best utilization of the email channel. A carefully formulated email which promotes techniques, takes into the consideration the objectives and preferences of targeted audience.  Don’t forget, emails still reign over Facebook and Twitter. When it comes to franchising, email marketing especially helps reaching your targeted audience. Here are some pro tips to improve your marketing strategy: Being in someone’s inbox is like being invited to someone's house. You need to be respectful and careful. Personalize an email without being a creep. Taking permission is the first step toward building a lasting relationship. The ones who have connected to your website or are subscribers, they will cherish the your messages if they are personalized. The best way to personalize an email is to introduce them to new recommendations based on their browsing behavior on the website. This strategy can effectively increase sales conversion rates by 20%. KEEP IT CRISP Considering that today's generation is not only fast paced but they are also aware of their power of rejection. Keeping the content upto the point needs to be the headline of the marketing strategy. Studies show that subject line with 49 and less characters have more open rate. Adding to this point, the data should be highly relevant and ensure the messages are not  “blast and batch”.Email Marketing in India VALUE YOUR SUBSCRIBERS Keep in mind, this is a two way street. Rewarding your loyal customers can lead to huge revenue benefits. Similarly, re-activating your dormant customers will also help. It will make them feel valued and they would mull over the initiative of what you have to offer. MAKE THE OFFER IRRESISTIBLE Another way to effectively acquire customers is to make the offer irresistible for consideration. Don’t just sell the product, sell the benefits that the product has to offer. Make the customers believe what they’ll miss on if they let go of this offer. Most people aim to avoid complications and glitches in life and would opt for an offer that is game changing. ANALYTICS Analyzing the outcome of your email marketing strategy will give you certain pieces of important information in the matter where you are going wrong about it, The three main concepts to pay a close attention to are open rate, CTR and unsubscribers. Segmentation is an effective practice to make the communication better with the different targeted audiences. The key variable is to pay attention and adapt to the new requirements. INCLUDE A CALL TO ACTION Call to Action is required to direct the customers what to do next and how it’s in their best interest to go ahead with this deal. The call to action creates a sense of urgency, keeping the customers well engaged and wanting for more. Inserting multiple links increases the likelihood of them being clicked.Email Marketing in India Franchising opportunities in India are endless. To make your mark in the world, one needs to absorb to the right and effective methods. Developing strategies to create a positive impact of your brand, like developing an email calendar and giving them incentives to visit your franchise is the way to obtain new customer and retaining old ones.